Snapshot, reviewers’ comments: A must-read for mangers who want to reap the many rewards of dignity…a wonderful ,much-needed book…a new and innovative approach to management style…forthright, refreshing, a valuable self-improvement tool…the words flow beautifully.
Excerpt: Employees, customers, and other stakeholders are far more than every business’s most important assets; they are the source of all other assets. Treat them with the dignity they deserve and prosper financially and socially.
That is the premise for this book.
I discovered it—I know, much has been written about the importance of people within and around any business. But, as far as I can determine, nobody has explained their importance as the source of all other assets, although I think that the concept is universally true.

I had my “aha” moment in the early 2000s as I was writing all sorts of corporate gargle—my endearing euphemism for marketing communications and public relations– that paid lip service to the premise. Then I realized that many firms, including some that I consulted with, demean their sources assets and it has hurt and destroyed many lives, including several friends’. Examples abound: