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The Little Black Book for Entrepreneurs traces the author’s 45-year journey as a successful entrepreneur and the twelve drivers that made it possible. Readers can relate to and profit from applying drivers such as Competitive Supremacy™ (which transcends competitive advantage) and Customer Collaboration (more powerful than customer satisfaction).Anecdotes from Geissler’s experience support the drivers, at times humorously but alwayshelpfully. The result is a description and prescription for others in search of success asentrepreneurs.Excerpt: I wrote this book to share my lessons learned – my 12 drivers – as I, an ordinary person with ordinary talents and smarts, journeyed to an extraordinary life of extreme happiness. I am your template; any sentient, curious, and ambitious person can emulate my journey at any time.
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